Welcome back friends to the 3rd part of the guide. I ended the second part of the guide by emphasizing on the importance of website traffic in order to make money with your website or blog. Traffic for a website is just like fuel for a car. If you have a well designed website, a really interesting and catchy domain, a nice set of media, and thousands of twitter followers, but no traffic at all, your website is worthless. Neither it is for the use of others nor can it be used to generate any money for you. So, the first and the most important thing for any website is ‘traffic’. It is the traffic that clicks on your PPC advertisements and buys your marketed affiliate products. So, you will not only need to bring traffic to your website but you also need to take care of it.
There are two methods of getting traffic to your website. Once is easily achievable but it costs you a lot. The other method is free but it is rarely achieved by website and blog owners. So, it’s up to you to choose the best method for your website or blog. In this guide, I will discuss these two methods in detail.
As I already stated in the previous parts of my guide that Google Adsense is one of the biggest method of making money online, I would like to tell you that Google Adwords is also one of the biggest and most popular methods of generating paid traffic on your website. In simple words, Google Adwords is for advertisers and Google Adsense is for publishers. But, here you want to advertise your website in order to generate traffic. Therefore, you will have to first make some investments in Google Adwords. There is no doubt that there are a number of other PPC networks too where you can sign up as advertiser and can get traffic. But the problem is that the publishers of these networks are not that reputed and hence they don’t have very high traffic on their website. Imagine your website being advertised at some website that has very low traffic – obviously that is of no use.
So, what you need to do is to sign up for some reputed PPC network so that you can get your website or blog advertised at good websites. Sometimes, you are provided with an option to choose the specific publishers. But, sometime you don’t have such choices and programs like Google Adwords put your website advertisement on targeted searches. Whenever a visitor of a website clicks on your advertisement, he/she is forwarded to your website. You should understand here that your website is always advertised on those websites that have niche same to your website or blog. Traffic generated by paid methods is guaranteed and it has a number of advantages as well as disadvantages. The biggest advantage of paid traffic is that you can get it instantly. The more you invest, the more traffic you will generate. And, the more traffic you generate for your website/bog, the more money you can make. The monetized method installed on your website has a lot to decide on what and how much you will earn. That is another subject which requires immense research. This subject will also be covered in my other posts (but not in this guide). The biggest disadvantage of the paid method is that the time span of paid traffic is quiet limited. And, you won’t be able to get them as regular visitors of your website.
Coming to the free method of generating traffic, you should understand that it is the organic and the longest term approach in getting website traffic. Also, traffic generated though this method is longest term and heavily populated. But here I would have definitely amazed you that why people are going for paid methods rather than free methods when paid methods have more disadvantages than free methods. The answer is quiet simple: it is extremely hard to obtain the stage of generating free regular traffic on your website. I am pointing towards SEO; i.e. search engine optimization. Designing and developing your website according to the requirements of SEO will put your website top in the search engine. Hence when people will search for that specific ‘keyword’ for which you have optimized your website, your website will appear in the first page of Google search results. This is a completely free approach of getting website traffic. Make sure that you learn all the rules, regulations, requirements and patterns of SEO so that you can design and create the content of your website in the according manner.
The more you learn about SEO, the better you can optimize your website for search engine. Backlinks play a very important role in determining your page rank at Google and Yahoo. Backlinks are simply links on websites other than yours that redirect to your website. The name of the link; i.e. the anchor text include that specific keyword on which your website is based. The more backlinks your site has, the better you will be ranked on search engines. Best of luck!